3 Website design must haves...
1.Clear simple navigation (user friendly)
A design policy puts the end user first, ultimatley they are your target audience.
A user should be able to access any page from any page with relavent content, Your users must be able to navigate their way around your site with ease, A simple navigation structure will invite the user to visit more pages and explore more of your business.
2. A site that creates buyer confidence
Distinctive design
Apart from user friendliness your site needs to look attractive and modern to grab the users attention and create the enquiry. You need to have a well designed site that inspires confidence in your future prospects and will be readily found on search engines. A well designed site will provide you with the majority of your traffic, this is a vital part of the build process.
3. Easy for the dealer to update (dealer friendly)
CMS Content management
We know that if ‘its hard to update’ it probably wont be done, despite the best intentions. Uploading needs to be by VRM lookup or data feed, with a quick and easy way of uploading multiple images of each vehicle. Its not just the vehicles that need to be updated, web pages and current offers need to be changeable by you at your convenience. Video will be playing an increasingly large part in the forward thinking dealer, preferably incorporated with every vehicle.
Please call one of our account managers if you want to talk about this in more detail.
A design policy puts the end user first, ultimatley they are your target audience.
A user should be able to access any page from any page with relavent content, Your users must be able to navigate their way around your site with ease, A simple navigation structure will invite the user to visit more pages and explore more of your business.
2. A site that creates buyer confidence
Distinctive design
Apart from user friendliness your site needs to look attractive and modern to grab the users attention and create the enquiry. You need to have a well designed site that inspires confidence in your future prospects and will be readily found on search engines. A well designed site will provide you with the majority of your traffic, this is a vital part of the build process.
3. Easy for the dealer to update (dealer friendly)
CMS Content management
We know that if ‘its hard to update’ it probably wont be done, despite the best intentions. Uploading needs to be by VRM lookup or data feed, with a quick and easy way of uploading multiple images of each vehicle. Its not just the vehicles that need to be updated, web pages and current offers need to be changeable by you at your convenience. Video will be playing an increasingly large part in the forward thinking dealer, preferably incorporated with every vehicle.
Please call one of our account managers if you want to talk about this in more detail.
posted by Spidersnet at
05:54
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